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Creator content, connected to paid performance

Turn creator content into ads that sell.

Relay is one workspace where a brand's TikTok Shop, TikTok Ads and Meta Ads data sit next to its creator content, so you can see which videos actually sell and decide what to put paid spend behind.

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United States pilot. Invite-only. Read-only on ad accounts.

Relay · Content library
Creator videoViewsAttributed GMVRightsRecommendation
Barrier cream routine412,000$14,800ApprovedAmplify on TikTok
Morning greens review288,000$9,100ApprovedAmplify on Meta
Unboxing, set of three176,000$3,400PendingRequest usage rights
Serum before and after91,000$1,200Organic onlyKeep organic

Illustrative layout. Figures shown are examples, not customer data.

Who Relay is for

Brands

Sell on TikTok Shop. Run TikTok or Meta ads. Work with creators.

Connect the accounts you already have. Relay reads content performance and ad results and shows which creator videos deserve paid spend, with usage rights tracked next to every asset.

For brands

Creators

Sign in with TikTok. Keep control of your content.

Relay only reads your display name and avatar. Brands see performance for content posted for their products, and usage rights are recorded per video so nothing runs as an ad without an agreement.

For creators

How it works

1

Connect

Authorize TikTok Shop, TikTok Ads and Meta Ads with OAuth. Creators sign in with TikTok. Each connection is separate and can be disconnected at any time.

2

See what sells

Relay pulls creator content performance (views, attributed GMV) and your existing campaign metrics (spend, ROAS) into one content library with rights status per video.

3

Decide what to amplify

Recommendations rank creator videos by sales signal and rights readiness so your team knows which content to put paid spend behind, on TikTok or Meta.

Inside the product

Relay Integrations screen: Bring your channels together
Connections. Separate authorizations per provider, clear permission status.
Relay Creators screen: People behind the content
Creators. Relationships tied to the content they posted and its results.
Relay Ads and performance screen
Ads & performance. Existing spend and ROAS beside creator content.

See the full product walkthrough

Works withTikTok ShopTikTok AdsMeta AdsEuka

Questions

Does Relay create or edit ads?

No. Relay is read-only on ad accounts. It reads campaign, spend and performance data so you can decide what to amplify. Ads are created in TikTok Ads Manager or Meta Ads Manager as usual.

What does Relay read from TikTok Shop?

Shop, product, order and finance data at read scope, used to attribute sales to creator content and to build the content library.

What do creators share when they sign in?

Only basic profile information from TikTok Login Kit: display name and avatar. Relay does not post on a creator's behalf and does not access their private messages.

Can we disconnect a provider?

Yes, at any time from the Connections page. Tokens are revoked and provider data is deleted within 30 days. Relay also honours deauthorization webhooks from TikTok and Meta.

Is Euka required?

No. Euka is optional. A brand can add its own Euka API key to enrich creator and content data. The direct TikTok Shop connection works on its own.

How do we get access?

Relay is running as an invite-only pilot with United States brands. Email hello@ugctoads.com with your brand and the accounts you want to connect.

Ready to see which creator videos sell?

Join the Relay pilot. We will set up your workspace with you and agree pricing per brand.

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