Product
One workspace for creator content and paid performance.
Relay connects the accounts a brand already runs and shows the creator content behind its sales, with usage rights and recommendations beside every video.
Connections
Separate authorizations, clear status.
Each provider is its own OAuth connection: TikTok Shop, TikTok Ads, Meta Ads, and TikTok Login Kit for creators. Optional Euka enrichment uses a brand-issued API key. Every connection shows one of a small set of states: Not connected, Awaiting provider approval, Connected, Permission missing, Token expired, Sync error, Healthy.
Tokens are encrypted at rest and never shared between providers. Disconnect any account from this page at any time.
Content library
Every creator video, with the numbers that matter.
Relay lists the creator content posted for your products with views, attributed GMV from TikTok Shop, and any paid spend and ROAS from campaigns that already use the asset. Filter by creator, product, rights status or channel.
Know which videos to amplify.
Relay ranks creator videos by sales signal (attributed GMV per view), recency, and rights readiness, then suggests a destination: amplify on TikTok, amplify on Meta, request usage rights first, or keep organic. Recommendations are advisory. Relay does not create ads.
Sync & health
Metrics you can trust, or clearly marked unavailable.
Relay syncs each provider on a schedule and records the last successful sync per connection. When a token expires or a permission is missing, the affected metrics are shown as unavailable rather than zero, and the connection state tells you what to fix.
Rights & approvals
Usage rights recorded per video.
Each creator video carries a rights status: Organic only, Pending, Approved, or Expired, with the agreed term and channels. Brands and creators both see the same record. Nothing is marked ready to amplify until rights are approved.
